Zendaya Embraces Workout-Core (and Waist-Length Hair) in New Campaign with On Sportswear

The multi-year partnership kicks off with a cinematic short film starring Zendaya

Fresh off the Challengers' tenniscore-inspired press tour, Zendaya is embracing athleisure in a whole new way.

On Thursday, June 6, the 27-year-old actress announced a multi-year partnership with Swiss sportswear brand On that seeks to "drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns," per a press release.

“It’s no secret that I’ve been a big fan of On for a long time," the Euphoria actress says in a statement. "I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official."

While Zendaya is known for her high-fashion red carpet moments (particularly her jaw-dropping Met Gala looks), her street style tends to be more low-key. In her down time, the star is often seen in more easygoing silhouettes, embracing neutral colors and casual (but always chic) pieces.

Related: Yes, Zendaya Almost Always Wears the Same Style of Sky-High Heels on Red Carpets — What to Know About the Shoes

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In her On campaign images, Zendaya is seen in a similarly relaxed state. Her arms stretch up to the sky, revealing a blue sports bra underneath her pink cropped jacket, which she pairs with black shorts over black leggings.

The star is also rocking waist-length waves, a style she's had multiple times in the past. A hair chameleon, Zendaya's look is always changing but most recently she debuted a new blonde color for the Challengers press tour.

To celebrate the partnership, Zendaya and On teamed up to create a cinematic short film titled Dream Together. Starring Zendaya and directed by C Prinz, the film "opens up a conversation about how movement can bring people together."

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“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day,” the actress says via press release.

"We've been massive admirers of Zendaya's ability to inspire a generation and dream big," David Allemann, On’s co-founder, shares in a statement. "We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together."

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