Hailey Bieber Stars in Calvin Klein's Holiday Campaign — Get an Exclusive Look Behind the Scenes
Bieber is joined by actor Brandon Flynn in the newest photo shoot
Halloween is behind us, which means the holiday season has officially arrived — and Calvin Klein is bringing the festive cheer with its brand new holiday campaign starring Hailey Bieber and Brandon Flynn.
The iconic clothing brand tapped the model and actor to star in the photo shoot wearing a modern interpretation of festive dressing — everything from trendy slip dresses to cozy sweaters. The brand calls the shoot a celebration of the giving season, showing Bieber and Flynn in full-on joyful mode as we enter the holiday months.
Calvin Klein took PEOPLE behind the scenes of Bieber's shoot for a selection of exclusive photos of the model as she dressed up in her holiday best. Bieber, 26, dressed up in looks from CK's holiday womenswear collection, including a calf-skimming satin slip dress that's right on trend for the '90s vibe.
She also wore an oversize black suit for a few shots that's just sexy enough to wear to all of your holiday parties but still appropriate to wear to your work fetes too. The slouchy look feels modern and chic with a sophisticated twist that Calvin Klein is bringing to each of its holiday pieces.
Related: Hailey Bieber Flaunts Fetch Mean Girls Costume for Halloween 2023
The campaign was directed and shot by James Brodribb, while the behind-the-scenes shots were handled by Alithea Castillo & Kim Tin. The team oversaw Bieber while she went from cozy knit looks perfect for lounging by a fire to night-out looks with the girls, demonstrating the versatility of CK's newest holiday-wear.
Related: See Hailey Bieber Go All Out for Halloween with 3 Over-the-Top Costumes
In one set of photos, Bieber even rolls around on the ground while sparks fly around her. The photos feel all sorts of magical, in the same way the holiday season is for many people.
Bieber is no stranger to modeling for the iconic American brand. Back in 2019, she and husband Justin Bieber stripped down to their Calvins to celebrate the label's 50th anniversary collection. They also shared a steamy makeout session in the “anthem video” created for the brand’s birthday.
In the sexy ads, the couple modeled new underwear pieces from the CK50 anniversary collection, a limited-edition capsule of intimates and athleisure styles featuring a special CK50 logo. The Biebers posed in a number of loving — and totally steamy — positions to show off the looks.
That campaign, photographed by Glen Luchford, also starred A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke.
“The campaign captures the rebellious spirit that has shaped the brand over the last 50 years,” the brand shared in a statement at the time.
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In Calvin Klein's newest holiday shoot, Thirteen Reasons star Flynn brought the sexy factor to set, showing some skin and all of his abs and Calvin Klein's signature denim and underwear selection. In a collection of black-and-white and color photos, Flynn is in an array of styles from the fashion house, smoldering for the camera while celebrating the season of giving.
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