These facial serums target your skin concerns like fine lines and wrinkles

·Editor-in-Chief, Lifestyle
·3-min read
A woman applying a face cream product in the morning. (PHOTO: Getty Images)
(PHOTO: Getty Images)

Cleansers, toner, serums, moisturisers; let's face it, there are plenty of new beauty products in the market, and choosing the right one takes a bit of ploughing through the noise. A handful of beauty personalities even follow the 8-step skincare routine, which is, a bit much if you ask me. Furthermore, I've been working from home amid the pandemic, and the only things I've been slapping on my clean face are serum, moisturiser and sunscreen.

So what about serums, hey? It's the best thing I've been using for years! According to WebMD, serums are light, fast-absorbing liquids that contain no petrolatum or mineral oil that keep water from absorbing. Most serums are water-based and contain a high concentration of active ingredients such as hyaluronic acid, peptides, skin brighteners that do the work.

Say you have dry skin, and work long hours in the office; you should opt for a serum that contains hyaluronic acid and vitamins as they contain hydrating elements.

For those with oily, clogged skin, look for serums with glycolic acid and retinol that encourage higher cell production turnover. New skin, hello!

Serums are meant to be applied after your cleanser and toner and before your moisturiser.

This month, we take a look at products in-store that work like a charm.

Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Prices were correct at the time of publication.

Yeouth, Vitamin C & E Serum

Buy now at RM77.01

Yeouth, Vitamin C & E Serum. (PHOTO: iHerb Malaysia)
Yeouth, Vitamin C & E Serum. (PHOTO: iHerb Malaysia)

Packed with antioxidants and Vitamin C, this hardworking serum helps support skin cells to minimise signs of ageing and helps prevent free radical damage for a brighter complexion.

Advanced Clinicals, Retinol Serum, Anti-Wrinkle

Buy now at RM44.03

Advanced Clinicals, Retinol Serum, Anti-Wrinkle. (PHOTO: iHerb Malaysia)
Advanced Clinicals, Retinol Serum, Anti-Wrinkle. (PHOTO: iHerb Malaysia)

This serum contains anti-ageing ingredients that can help to visibly restore volume to areas prone to sagging and wrinkles.

Dr.Jart+ Cicapair Serum

Buy now at RM110

Dr. Jart+ Cicapair Serum. (PHOTO: Sephora Malaysia)
Dr. Jart+ Cicapair Serum. (PHOTO: Sephora Malaysia)

A highly concentrated, fast-acting soothing serum that calms skin sensitivity while reducing redness.

Editor's note: This is my go-to serum and whenever I have the occasional skin flare, I dab a bit of this wonder product and redness goes down immediately!

Mad Hippie Skin Care Products, Vitamin C Serum

Buy now at RM106.74

Mad Hippie Vitamin C Serum. (PHOTO: iHerb Singapore)
Mad Hippie Vitamin C Serum. (PHOTO: iHerb Singapore)

With over 11,000 plus reviews, this serum must be the worst-kept secret. This product contains a blend of ferulic acid and Vitamin C and E, which has a compounding antioxidant effect.

Azelique, Serumdipity, Age Refining Vitamin C Facial Serum

Buy now at RM88.06

Azelique, Serumdipity, Age Refining Vitamin C Facial Serum. (PHOTO: iHerb)
Azelique, Serumdipity, Age Refining Vitamin C Facial Serum. (PHOTO: iHerb)

Azélique Serumdipity Age Refining Vitamin C Serum is a quick-absorbing treatment with stabilised Vitamin C to brighten and lighten skin. This hydrating treatment helps to reduce the appearance of fine lines, wrinkles and age spots as well as helps to promote the biosynthesis of collagen.

Now Foods, Solutions, Hyaluronic Acid Firming Serum

Buy now at RM38.05

Now Foods, Solutions, Hyaluronic Acid Firming Serum. (PHOTO: iHerb)
Now Foods, Solutions, Hyaluronic Acid Firming Serum. (PHOTO: iHerb)

Now Foods' Hyaluronic Acid Serum helps to reduce the appearance of fine lines and smoothes the skin's surface to protect delicate tissue. With over 23,000 positive reviews, we think this product is a must-have in your beauty closet!

Olay Regenerist Face Serum 50ml

Buy now at RM55.92

Olay Regenerist Face Serum. (PHOTO: Lazada Malaysia)
Olay Regenerist Face Serum. (PHOTO: Lazada Malaysia)

This fast-absorbing, non-greasy formula is specially designed to regenerate surface cells and deliver anti-ageing ingredients ten layers deep into the skin's surface.

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