‘Barbie’ Sets Streaming Premiere Date At Max

Matt Grobar

4 December 2023 at 1:19 pm·2-min read

After a truly remarkable run in theaters, Greta Gerwig’s pop culture phenomenon Barbie is making its way to streaming, having set a premiere date on Max of December 15th. Set to accompany the film on the streamer is a version interpreted in American Sign Language, which features ASL performer Leila Hanaumi (Deaf Austin Theatre’s The Laramie Project) and will be displayed as a unique title in-app.

The news comes shortly after the Gotham Awards, where Barbie was honored with a Global Icon & Creator tribute, with Gerwig and star Margot Robbie speaking on behalf of the film.

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The highest grossing feature in the history of Warner Bros, at a worldwide gross exceeding $1.4 billion, Barbie stars Robbie as the “stereotypical” version of the Mattel doll, who comes to suffer an existential crisis after traveling from Barbie Land into the real world with new beau, Ken (Ryan Gosling). Pic’s starry ensemble also includes America Ferrera, Kate McKinnon, Simu Liu, Will Ferrell, Ariana Greenblatt, Emma Mackey, Alexandra Shipp, Issa Rae, Michael Cera, Hari Nef, Kingsley Ben-Adir, Rhea Perlman, Ncuti Gatwa, and Emerald Fennell, among others.

In an interview with the Associated Press, Robbie called the success of Barbie a testament to the fact that “original films can still hit huge.” She at the same time seemed to dismiss the prospect of a sequel to the singularly impactful feature. “I think we put everything into this one. We didn’t build it to be a trilogy or something,” Robbie said. “Greta put everything into this movie, so I can’t imagine what would be next.”

Gerwig directed Barbie from her script written with Noah Baumbach. Robbie and Tom Ackerley produced under their LuckyChap Entertainment banner, alongside Mattel’s Robbie Brenner and Heyday Films’ David Heyman, with LuckyChap’s Josey McNamara and Mattel’s Ynon Kreiz serving as exec producers.

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