Apple Unveils New Apple TV 4K Streaming Box, Drops Entry-Level Price to $129

Todd Spangler

18 October 2022 at 11:47 am·3-min read

Apple took the wraps off its third-generation Apple TV 4K streaming device, which promises faster performance, HDR10+ support, expanded storage and more — while dropping the starting price to $129 compared with $179 for the prior-generation model.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64 gigabytes of storage, for $129; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet and 128 GB of storage, priced at $149. The products will ship beginning Friday, Nov. 4, and are available for pre-order.

More from Variety

The next generation of Apple TV 4K features the company’s A15 Bionic chip, delivering CPU performance up to 50% faster than the second-generation of Apple’s 4K streaming boxes, and graphics processing unit performance up to 30% percent for “even smoother gameplay,” the tech giant said. It also adopts USB-C port for charging — dropping the previous generations’ use of the proprietary Lightning connector. The Siri Remote for Apple TV 4K also now uses USB-C for charging.

The new Apple TV 4K models support HDR10+, in addition to Dolby Vision, “producing the eye-popping details and vibrant colors intended by content creators,” according to the company. The devices also support Dolby Atmos, Dolby Digital 7.1 and Dolby Digital 5.1 surround sound for immersive audio.

Even with the lower $129 price point, Apple TV 4K remains pricier than the Roku Ultra 4K ($100) and Google’s Chromecast with Google TV dongle with 4K ($50). With the debut of the new Apple TV 4K, the company has discontinued the legacy Apple TV HD streaming device, which it introduced in 2015.

“Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever,” Bob Borchers, Apple’s VP of worldwide product marketing, said in a statement. “The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love.”

Even with the higher performance, the third-generation Apple TV 4K uses nearly 30% less power than the previous generation, according to Apple. The efficiency gains of A15 Bionic eliminate the need for an internal fan, yielding a more compact design and contributing to a 25% reduction in carbon footprint over the previous generation, per the company.

With the Apple TV app on the new streaming devices, customers can watch series and films from the Apple TV+ subscription service, as well as more 100,000 movies and series to buy or rent and subscriptions to top streaming services. The Apple TV 4K devices, like previous versions, also can stream Apple Music, the subscription service that hosts a catalog of more than 100 million songs, and display pictures from the iCloud Shared Photo Library.

This fall, new features coming to the Apple TV via the updated tvOS 16 include updates to Siri that the company said will make it easier for customers to use their voice to control Apple TV and interact with the results. Siri on Apple TV features a complete redesign, and will be able to recognize an individual user’s voice, so they can access their movies, shows, music, games and apps, and pick up where they left off. By using the Siri Remote and asking “What should I watch?” users can get tailored recommendations.

Also Tuesday, Apple announced the next-generation iPad Pro, powered by the company’s M2 chip, and a newly redesigned iPad in four colors with a larger 10.9-inch display.

The company said that for a limited time, customers who buy a new Apple TV 4K, iPhone, iPad or Mac are eligible to receive three months of Apple TV+ and Apple Arcade for free.

Best of Variety

Click here to read the full article.

The Daily Beast
Conservatives Routed in Worst Election Result for 200 Years
LONDON—The Conservatives, the world’s winningest political party, were booted out of power in dramatic style on Thursday after 14 years of chaotic and divisive rule.The Labour Party had secured a landslide victory, ending an era of Conservative rule over Britain that stretches back to 2010; the year that the iPad and Instagram were launched and Lady Gaga wore that meat dress to the MTV music awards.In that time, the Conservatives have cycled through five leaders, each of them dragging the party
The Telegraph
Horrifying moment husband wheels suitcase containing murdered wife from home while carrying child
A husband who strangled his wife in front of her two children and lover on a video call was captured wheeling the suitcase containing her body out of his home.
The Telegraph
The world must prepare for President Michelle Obama
The 2024 US Presidential race intensifies. Speculation abounds over potential replacements for President Joe Biden amid increasing pressure from his party and the media to step aside after a jaw-dropping, catastrophic debate against Donald Trump last week. Among the names circulating, a game-changer is emerging: Michelle Obama. Could this be America’s worst nightmare?
Cinema Online
Joyce Chen confirms she has become a mother
The TVB actress shares photos of her and her daughter, not revealing partner's identity
Malay Mail
As AG stays silent, Rosmah presses on with bid to strike out money laundering and tax evasion charges
KUALA LUMPUR, July 4 — Datin Seri Rosmah Mansor's money laundering and tax evasion trial proceeded today despite the lac...
The Independent
Embattled Biden makes latest gaffe saying he’s the ‘first Black woman to serve with a Black president’
President’s July 4 blunder comes as he desperately tries to claw back confidence among voters and party members after last week’s debate flop
Malay Mail
When Ms ‘Malaysia’ visits Malaysia: American tourist gets warm welcome from locals awed by unique name (VIDEO)
KUALA LUMPUR, July 5 — An American tourist decided to visit Malaysia for a special reason: Malaysia also happens to be h...
Malay Mail
Putrajaya submits diplomatic protest note to UN rejecting Manila’s bid to reclaim Sabah after Paris court rule
Malaysia submits diplomatic note to UN Secretary-General António Guterres rejecting the Philippines’ claim to Sabah r...
Futurism
The Head of NASA Is Being Awfully Catty About China's Amazing New Moon Samples
China recently became the first country to ever return samples taken from the far side of the Moon, a historic mission that could have profound implications on our understanding of its evolution and ability to host human life. But thanks to a law called the Wolf Amendment, which was enacted by the US government in […]
INSIDER
How Obama mentored the new UK prime minister to help him tell his story
The leader of the Labour Party, Keir Starmer, has been mentored by Barack Obama. The relationship is likely to continue if Starmer wins the UK election.
The Telegraph
Beijing is laughing at the West’s weakness
Russian aggression in Ukraine poses a threat to world peace and stability. China provides material support for Russia’s actions. All this is entirely clear. In Beijing, immediately after a meeting with Xi Jinping in April this year, US Secretary of State Antony Blinken said that “Russia would struggle to sustain its assault on Ukraine without China’s support”. This included selling huge quantities of machine tools and micro-electronics that would be used in the Russian defence industry.
The Independent
Voices: Tory downfall: The 9 reasons it has all gone wrong for Rishi Sunak
A series of world events, poor decisions and fatal gaffes conspired to see Rishi Sunak lead the Tories to the worst electoral defeat in his party’s 346-year history
Malay Mail
What you should know about: Malaysia’s proposed ‘lemon law’ for cars
Malaysia is proposing a so-called “lemon law” that would provide vehicle buyers in the country more protection against f...
CNN
Opinion: What Britain’s first Asian prime minister meant to my family
The defeat of the Conservative Party in the UK election ends Rishi Sunak’s two-year premiership. Does it also sour the story of Britain’s first Asian prime minister, asks Sunder Katwala.
Bloomberg
These flight routes suffer the world’s worst turbulence
A series of incidents that left scores of airline passengers needing medical attention has shone a spotlight on the problem of severe in-flight turbulence.
Storyful
Canadian Police Seek Suspects in Pants-on-Fire Arson
One of two suspects in an arson in Richmond, British Columbia, set himself on fire and “despite efforts of both the suspects, [his] pants continued to burn,” according to Royal Canadian Mounted Police (RCMP).The RCMP released footage of the incident, which they said occurred in the early hours of April 24.“At approximately 4:30 am Richmond RCMP attended for an alarm at a business located in the 2600 block of Simpson Road,” police said.“Frontline officers located a broken window and small fire directly in front of it. Evidence was also located which indicated the fire had been intentionally set.“A subsequent review of video surveillance from the area determined that two unidentified men wearing masks had approached the business on foot prior to allegedly smashing the window and then lighting an object on fire. While lighting it, one of the suspect
Malay Mail
Blackpink’s Jennie won’t be coming, so why is there a big fuss at TRX’s Gentle Monster tomorrow? (VIDEO)
KUALA LUMPUR, July 4 — Jennie of K-pop girl group Blackpink will not be coming to Kuala Lumpur, so why is there still a...
HuffPost
Van Jones Reveals ‘Behind The Scenes’ Moves That Could End Biden Campaign
The CNN commentator detailed the “big conversation” taking place right now among Democratic insiders.
The Telegraph
Zelensky U-turns as he invites Russia to attend peace summit without giving up land
Volodymyr Zelensky has invited Russia to the next peace summit despite previously saying it could only join if it relinquished land in Ukraine.
Entertainment Weekly
Victoria and David Beckham rewear purple wedding outfits to celebrate 25th anniversary: 'Look what we found'
The soccer star and Spice Girls singer married July 4, 1999.

Latest stories