The WNBA is gaining traction on social media. The American women's professional basketball league will allow Twitter and Facebook to broadcast some games of its new season. The move seems to be a good way to lure potential new fans of Generation Z without traditional TV.
The WNBA has unveiled its programming for the launch of its 25th season. While traditional television channels like ESPN, CBS Sports Network and NBA TV will obviously broadcast the games of the women's league, several matches in the competition will be available for viewing on social networks.
Exclusive content developed specifically for social
In total, Twitter will offer 12 WNBA games on its streaming platform while Facebook will provide access to 20 games on its Oculus platform that will be available in 2D. Internet users who don't have a VR headset needn't worry as the games will also be broadcast on Facebook Watch, the video platform of the American giant.
In addition to offering games via the WNBA Twitter account, accompanied by commentary from sports professionals, the social network will offer exclusive content such as post-game interviews with the hashtag #WNBATwitterLive. During game broadcasts on Twitter, fan tweets will be available for use on air "as part of the WNBA's effort to bring fans closer to live game action," the league said in its release. Among other things, users will be able to take part in the game through online polls and Q&As.
As for Facebook, the platform will offer interactive features during the broadcasts, the WNBA revealed, without exactly specifying their content. Fifteen games will be broadcast before the summer break and 5 games when the players return.
The first games will be broadcast on Friday, May 14 with Connecticut Sun vs. Atlanta Dream at 7:30 p.m. ET on Twitter while you'll have to wait until 10:30 p.m. ET to watch the Dallas Wings vs. Los Angeles Sparks on Facebook. The entire schedule has been posted on the WNBA website.
Recently, social networks have been offering a new venue for sports competitions, which are tying up numerous partnerships to boost the engagement of their fans. The NBA has, among others, announced its partnership with Reddit.