The not-so-humble sweatshirt ain't going anywhere.
Aaah, the hoodie. The tried-and-true streetwear stalwart long since co-opted by the same luxury houses that once scorned its casualness, its very existence. Sweet hoodie, how we wronged thee! Don't feel too bad for the hoodie, though. As streetwear slowly became the dominant force moving fashion forward, the hoodie was elevated to lofty heights, routinely sent down the catwalk like a slightly cozier version of couture. See, designers realized they could entice customers who might not be able to afford the stratospherically high cost of a custom-made piece by slapping a logo on a product they'll actually want to wear and calling it a day. And today, hoodies are everywhere.
The thing about the humble hooded sweatshirt is that, at this point, it ain't all that humble. I'd go so far as to say the hoodie's gotten arrogant. Now a star player in the big leagues with the world at its fingertips, the hoodie's developed a bit of an ego. It doesn't see any reason why it can't go on playing forever, and its fanbase seems to get bigger and bigger every day.
Don't get me wrong, the hoodie is still putting up stellar numbers, but the scrappiness that defined the earlier stages of its career—built on the backs of skaters and countercultural types —isn't as present as it used to be. It hears talk of streetwear's impending demise, or the rise of casual tailoring, and scoffs, feeling protected by its prestige status and relatively approachable price-point. The hoodie, it thinks to itself, isn't going anywhere. Guess what? It's not wrong. It's the hoodie's world, man, and we're all living in it. The sooner you reconcile yourself to that reality the sooner you can move on (mostly through a process involving copping as many dope hoodies as you possibly can).
So hop on board the hoodie bandwagon, bud. It's a hell of a time to be a fan.