Xiaomi has overtaken Apple as the world's number two maker of smartphones.
That's according to analysis by researchers at Canalys.
The Chinese brand took 17% of the market for smartphones in the second quarter.
That put it ahead of Apple's 14%, and just behind leader Samsung, which was on 19%.
Unit sales don't tell the whole story though.
Canalys says Xiaomi phones are on average as much as 75% cheaper than handsets from its big two rivals.
It says growing sales of higher-end devices is thus the firm's big challenge for the year ahead.
Xiaomi's growth rate is hard to dispute, however.
The company's shipments jumped more than 300% in Latin America, 150% in Africa, and 50% in Europe.