WrapPRO Roundtable: Will the Sports Rights Bubble Ever Burst? | Video

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As the legacy media bundle continues its descent, live sports has never been more important in keeping that model afloat. But as Bob Dylan once said, the times they are a-changing. The NFL’s 11-year rights deal gives current partners like Disney and NBCUniversal the ability to offer their games on in-house streaming services, ESPN+ and Peacock. Additionally, the league expanded its relationship with Amazon by turning over “Thursday Night Football” to the retail giant, starting with the 2022 season. The role of streaming in the world of sports rights was the focus of the latest WrapPRO Roundtable, moderated by TheWrap’s Tim Baysinger. The NHL, meanwhile, is trading NBC Sports for two partners in Disney and Turner. The NHL’s Disney deal makes the majority of games available on ESPN+ and Hulu, while saving major events like the Stanley Cup Finals for broadcast. With Turner, hockey games will eventually have the chance to be streamed on HBO Max. In the last few months, sports rights deals are taking on a streaming slant, but can live sports work in an environment that caters to on-demand viewing? “Sports are the most effective ways to get people to watch television in real time. That’s of...

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