Lavazza’s New AR Game Encourages You To Find Coffee Cups All Across London… So You Can Win Free Coffee IRL

·2-min read

In celebration of Lavazza’s new London flagship store, this new game will give you a buzz - and the chance to win some fab prizes.

Coffee can be many things: essential, delicious, comforting, energising… and the only way we can have a conversation pre-10am.

It’s also design and innovation - at least, in Italian coffee manufacturer Lavazza’s world. 

Lavazza is no longer just a mood and a flavour: it’s a destination, with a new flagship store on London’s Great Marlborough Street (just off Regent Street).  

While we’d encourage everyone to pop in and treat themselves to a pastry and hot drink - the pistachio croissants are divine and you can even try unexpected treats like coffee caviar and tiramisu secondos - there’s an even better way to explore the latest offerings from Lavazza (and you can win free coffee - and then some).

Blending the physical and virtual, Lavazza, in partnership with Yahoo Creative Studios, has launched a new mobile AR game, which you can play at home to search for Lavazza-branded coffee cups that can win you one of 10,000 amazing prizes.

Simply scan the QR code (or sign up via this link), click the confirmation link in your email and you’re all ready to play.


Once you've bagged yourself a winning cup you simply click on the icon on your phone to reveal the prize you've won. You'll then need to head over to the Lavazza flagship store, where you'll receive it IRL (in real life). And with 10,000 Lavazza-branded coffee cups to snap up in the game, you’ve got plenty of opportunities to win.

Prizes include Lavazza’s A Modo Mio Voicy Espresso Machine (which has snazzy built-in Alexa voice control), Lavazza’s Carmencita Moka Pot Coffee Maker and a Coffee Design Tasting Experience at the flagship store.

In addition, one lucky winner will receive the top prize: a Lavazza Luxury London Experience worth over £1000, which includes dinner at Jason Atherton’s Michelin-Star restaurant, Pollen St Social, a night at the St Martin’s Lane Hotel and lunch at the Lavazza flagship store.

Customers have two months to redeem their prize in-store and the game activation will run until October 14th - we’ll be racing you to the next coffee.

Watch the video below for more on what you can expect from Lavazza's new London space.

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