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Why are TV audiences tuning out of Tokyo Olympics?
The opening ceremony drew 16.9 million U.S. TV viewers
the smallest audience for the event in the past 33 years
26.5 million people watched the Rio de Janeiro Games opener in 2016
40.7 million people watched the London ceremony in 2012
Viewership has also declined across Europe
What is causing this downward trend?
1// Viewing has become more fragmented across different platforms and devices
2// Athletes compete in Japan when viewers are mostly asleep in the U.S. and Europe
But TV viewership is up in Australia and Japan
More than 70 million people watched the opening ceremony in Japan
making it the most watched event in the last 10 years
Source: Yiannis Exarchos, CEO of Olympic Broadcasting Services