Why TikTok and Macro Teamed Up to Launch Incubator for Black Creatives

Diane Haithman
·1-min read

Building on the extraordinary popularity of Black creators, TikTok is partnering with Macro media company to provide support for Black creators looking to parlay viral success into a career. The social media app and L.A.-based Macro, a multiplatform media company founded by CEO Charles D. King and known for representing people of color, announced the TikTok for Black Creatives Incubator Program, a three-month program dedicated to nurturing and developing 100 Black TikTok creators and music artists. Kudzi Chikumbu, TikTok’s director of community who is spearheading the program, told TheWrap that the program is not specifically directed at bringing new Black creators to TikTok but rather to capitalize on the extraordinary success of Black talent on what he calls an already diverse platform. “A lot of the trends that are started on TikTok and have truly made their way to the mainstream (come from) black creators,” Chikumbu told TheWrap. “Their impact on TikTok is truly undeniable as trend starters, people who inspire millions and are really one of the driving forces of the platform.” Also Read: Cast of 'Ratatouille: The TikTok Musical': Who Is Playing Whom (Photos) Chikumbu said TikTok, which reports 100 million U.S. users, has launched to numerous Black...

Read original story Why TikTok and Macro Teamed Up to Launch Incubator for Black Creatives At TheWrap