Why Sunday Ticket Is the NFL’s Hottest Free Agent

·1-min read

The hottest free agent on the NFL market right now could be Sunday Ticket, which has suitors lining up to take over for DirecTV. Fresh off securing more than $100 billion for its new media rights deals, the league is expecting a second financial windfall for its NFL Sunday Ticket package. The NFL’s current deal with DirecTV expires after 2022, and it is widely expected that DirecTV will not renew. An individual familiar with the NFL’s negotiations told TheWrap the league has gotten more interest for Sunday Ticket than it did for its recent media rights, and expects a “healthy” increase on the price tag. The interested parties include both traditional and digital players. The NFL got a steep increase with its new 11-year TV deals that will run from 2023 through the 2033 season: The current deals put $27 billion in the league’s bank account. DirecTV pays the NFL around $1.5 billion a year to offer Sunday Ticket exclusively, which allows fans to watch every Sunday afternoon out-of-market game. To put that in perspective: Amazon alone will pay the NFL $1 billion annually to grab the single “Thursday Night Football” game for itself. On Friday, The Information reported that...

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