Why Sony Is Making a Big Bet on Theme Park Business Despite the Pandemic

Jeremy Fuster
·1-min read

The tourism industry may still be reeling from the coronavirus pandemic, but Sony Pictures is making a big bet on its recovery with plans for a rebranded water park in Thailand and a new push into theme parks and location-based entertainment based on hit films like “Ghostbusters” and “Men in Black.” Thailand’s tourism industry is still at a standstill as it the country waits to reopen its borders. But Jeffrey Godsick, Sony’s EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment, told TheWrap that the venture announced Tuesday is part of a larger, decade-long campaign to create theme-park attractions as Disney and Universal have done. The studio, which had announced theme park plans three decades ago, previously partnered on theme park rides at other overseas locations such as Motiongate Dubai and Heide Park in Germany. “In addition to theme parks and several other individual attractions, we’re also working on an indoor entertainment center and several traveling exhibitions based on TV and movie projects,” Godsick said. “This is a 10-year, 20-year plan where you will see Sony expand into many forms of location-based entertainment.” Also Read: Sony Announces First Branded Theme Park: Columbia Pictures' Aquaverse in Thailand...

Read original story Why Sony Is Making a Big Bet on Theme Park Business Despite the Pandemic At TheWrap