Why Peacock’s Bet on Ad-Supported Streaming Could Be Genius Move
NBCUniversal’s new Peacock streaming service is still months away from its attempt to win over viewers in an increasingly saturated streaming market, but it’s already made a strong first impression with Wall Street analysts. Peacock, which NBCU execs like chairman Steve Burke unveiled Thursday at its 30 Rockefeller Plaza headquarters in New York, will launch on April 15 for Comcast Xfinity X1 and Flex subscribers, before rolling out nationwide on July 15 — about a week before the 2020 Tokyo Olympics kick off. NBCUniversal unveiled a deluge of shows and films — both original and classic — that will be available on the platform at launch, and in the year to come. Old titles such as “The Office,” “Parks and Recreation” and “Battlestar Galactica,” as well as new revivals like the “Saved by the Bell” and “Punky Brewster” were already known. What has analysts especially intrigued, though, is Peacock’s multi-pronged pricing structure. A free option, aptly dubbed Peacock Free, will include access to select Peacock original shows, NBC library content, and next-day access to current shows on NBC. (It’s unclear if shows from NBCU’s cable networks like Bravo, USA and Syfy will also be included in the free tier.) Peacock...
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