Why This Year’s Emmys Ratings May Not Decline as Much as You’d Think
Jimmy Kimmel can do a lot of things, but when it comes to savings the virtual Emmys from record ratings lows, even he can only do so much. The 72nd annual Emmy Awards, also known as the first (and hopefully not annual) virtual Emmy Awards, air Sunday on ABC. By Monday, we’ll likely have new record-low TV ratings for the Emmys — though the Nielsen numbers may not drop as much as you would think. Last year, Fox’s turn with the Emmys drew 6.9 million total viewers, which was down 32% from 2018 (10.2 million total viewers) to a new record low. Those 2019 Emmys, which were host-less and also on a Sunday, declined 33% in ratings among adults 18-49, falling from a 2.4 to a 1.6. And that’s with an excellent lead-in, airing after most of the country had access to watch the New York Giants come from behind to defeat the Tampa Bay Buccaneers in dramatic fashion. Also Read: Fox Wins Nielsen's 52-Week Season in Demo Ratings - but CBS Repeats With Total Viewers Those are some whoppers of declines. While the lack of an in-person, traditional ceremony this year could very well drop the 2020 Emmys to...
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