Why Clubhouse’s Momentum Could Stall Out
Clubhouse may be the hot new app of 2021, but a growing chorus of skeptics are now questioning whether the audio-driven service can retain its momentum. Shaan Puri, Twitch’s senior director of product, raised a number of concerns about Clubhouse’s long-term prospects in a tweet thread earlier this week despite its rapid grown in users from 2 million at the start of the year to 10 million by mid-February. Puri warned that “retention is slipping” and that Clubhouse’s daily user growth isn’t as impressive as it was even a few months ago. (A Clubhouse rep did not immediately respond to TheWrap’s request for comment.) The key issue, Puri said, is that Clubhouse has a “bad case of The Interesting-ness Problem,” where it needs to have compelling content facing each user the moment they open the app. That’s not as big of an issue for major apps like Instagram and TikTok, which have hundreds of millions of users churning out “juicy content” that the apps can then showcase back to other users. But for Clubhouse, it’s a bigger challenge, Puri said, especially when you consider the app needs its content to not only be interesting, but live. Gabriella Mirabelli, host of the...
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