Why CBS Gave Queen Latifah’s ‘The Equalizer’ the Best Launch Slot on TV, Post-Super Bowl

Tim Baysinger
·1-min read

When CBS premieres its reboot of “The Equalizer” starring Queen Latifah following Super Bowl LV on Sunday, it will mark something the network hasn’t done in more than twenty years. “The Equalizer,” a reboot of both the 1980s TV series and the Denzel Washington-led films, will be just the third time CBS has ever used television’s best real estate — the post-Super Bowl time slot — to debut a scripted series. The previous two times came in 1990, with the short-lived “Grand Slam,” which was pulled after only 6 episodes, and the sci-fi series “Airwolf” in 1984. Traditionally, networks airing the Super Bowl use the prime real estate to debut something network executives expect to be a broad hit (“four-quadrant” appeal in network-speak), or give a fledgling series a super-sized boost. CBS is used to this. Sunday will be the network’s 21st time carrying the Super Bowl, the most of any network. Also Read: How the NFL and CBS Adapted Super Bowl LV for the COVID Era “We are continuing to look for shows that appeal to our core viewers, as well as broadening the aperture on what CBS shows can be,” Thom Sherman, CBS Entertainment’s senior executive vice president of...

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