Were Oscar Ratings Worse Than Other Major COVID-Era Awards Shows? | Chart

Jennifer Maas and Tony Maglio
·1-min read

Only one COVID-era awards show managed to stave off 50%-plus declines Most of the TV industry saw it coming well before Sunday, but with final Nielsen data in today, one of this year’s biggest Oscar predictions was confirmed: The 93rd annual Academy Awards won worst Oscars ever in terms of viewership. The 2021 Oscars drew 10.4 million total eyeballs and a 2.1 rating in the key advertiser-friendly demographic of viewers ages 18 to 49, according to final time-zone adjusted Live + Same Day Nielsen numbers (which includes out-of-home viewing data). That puts Sunday’s telecast, which aired live with an in-person show that took place at Union Station in Los Angeles, down 56% in total viewers and 60% in ratings. Yeah, that’s bad — but is it worse than the pandemic-era major awards shows that came before it? For the most part, the answer is no. The 2021 Oscars join this year’s Golden Globes and Grammys in shedding at least 50% of their audience year over year: The Globes dropped a whopping 62.5%, while the Grammys fell 50.5%. In ratings, all three shows were down even more, with the Feb. 28 Golden Globes falling 68% (4.7 versus 1.5), the March 14...

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