Is WarnerMedia’s Dual Theater-HBO Max Film Strategy Really Working?
After what one analyst described as a “disappointing” first quarter, the next three months will be telling The jury is still out on if WarnerMedia’s bold plan to give HBO Max access to Warner Bros.’ 2021 films leading to any kind of dramatic increase in subscriptions. Over the past two quarters, HBO Max has grown by a clip that seems modest but fairly stable. On Thursday, AT&T reported that HBO Max and HBO collectively have 44.2 million subscribers. That’s up slightly from the 41 million AT&T had at the end of 2020. The next few months will give us the best indication if WarnerMedia’s industry-smashing plan was crazy like a fox or just plain crazy, as high-profile movies like the Lin-Manuel Miranda musical “In the Heights” premiere in time for summer. Also Read: HBO Max and HBO Top 44 Million Subscribers HBO Max still lags far behind fellow big streaming newcomer Disney+, which has already cut Netflix’s lead in half with 100 million global subscribers. AT&T has just under 64 million global subs. Digging into the numbers further, AT&T reported that of those 44.2 million paying customers, 40 million are considered subscribers of HBO Max in some form. 30.9 million...
Read original story Is WarnerMedia’s Dual Theater-HBO Max Film Strategy Really Working? At TheWrap
