Who Wants to Be a Millionaire's Jeremy Clarkson took a jab at rival quiz show Pointless during Wednesday's episode (September 9).
Contestant Gareth was in the hot seat and was stumped by the question: "Horripilation and 'piloerection' are alternative names for which bodily condition?"
He then asked Clarkson: "Is it possible to use a lifeline and phone Tarriq please?" To which the host replied: "Have you seen this show before?
"Any minute now you'll say, 'I'm hoping to win the coveted Pointless trophy,'" to which Gareth replied: "No definitely not, they don't offer enough money."
Clarkson then joked: "No they don't, you're already way past what you could get. You listening, Armstrong?"
It comes after a contestant on the previous episode took a dig at Lewis Capaldi (though he took it in good humour of course).
This series of Millionaire has been like no other, as current social-distancing guidelines mean the show cannot be filmed with a live studio audience.
Without a live audience, the new series has scrapped its Ask the Audience option and replaced it with another Phone a Friend lifeline.
The option to use 50:50 or Ask the Host will remain as usual (though Jeremy's track record isn't the best).
This series will also crown the first Millionaire of the Clarkson era and the sixth million-pound winner in the show's history.
Speaking about the moment, Clarkson said: "I can't wait for the viewers to see it and I want to watch it back too.
"I was just in awe of this contestant and think they are probably the best the show has ever had in its 22-year history. It was a joy to sit and watch it unfold."
Who Wants to Be a Millionaire airs on ITV.
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