Wall Street’s Best Bet of the Decade: Netflix Stock Has Jumped Nearly 30,000% Since 2010

Sean Burch

If you put some of your savings into Netflix stock at the beginning of the decade, congratulations. The streaming heavyweight has been the top-performing member of the S&P 500 since early 2010. (Netflix replaced The New York Times as a member of the S&P 500 in late 2010.) Buying 10 shares of Netflix stock at the beginning of 2010 would’ve cost you about $77 altogether. Those 10 shares would’ve become 70 shares after a 7-to-1 stock split in 2015. If you held onto those shares up through Friday, with Netflix closing at about $329.09 per share, your initial $77 investment would be worth about $23,000 — or a 29,800% increase on your initial investment. That’s obviously a major leap for Netflix — one that even its most passionate investors in 2010 couldn’t have predicted. That was at a time when cable and satellite TV were growing and years before the debut of “House of Cards,” the streamer’s first original show. Netflix had about 12 million customers at the time, paying $9 per month to receive DVDs in the mail. Now the pay TV industry is hemorrhaging subscribers and Netflix has become nearly ubiquitous, especially in the U.S., where it has...

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