Vivendi shares surge on Lady Gaga label IPO plan

Lady Gaga may not know it, but she was helping to move markets Monday (February 15).

French media conglomerate Vivendi says it plans a stock listing for her label, Universal Music.

It's also home to Taylor Swift and other stars.

The news sent Vivendi shares soaring by as much as 18%.

French billionaire Vincent Bollore is one driving force behind the move.

Vivendi's biggest shareholder wants to cash in on a revival in the music industry.

Shares in his Groupe Bollore also surged Monday, up close to 13% in early trades.

Now the deal will see Universal Music holding company UMG apply for a share listing in Amsterdam.

60% of the company's capital will be distributed to investors.

The moves are supported by Chinese tech giant Tencent.

It owns 20% of UMG, having bought the stake in two moves that valued the group at over 36 billion dollars.