Lady Gaga may not know it, but she was helping to move markets Monday (February 15).
French media conglomerate Vivendi says it plans a stock listing for her label, Universal Music.
It's also home to Taylor Swift and other stars.
The news sent Vivendi shares soaring by as much as 18%.
French billionaire Vincent Bollore is one driving force behind the move.
Vivendi's biggest shareholder wants to cash in on a revival in the music industry.
Shares in his Groupe Bollore also surged Monday, up close to 13% in early trades.
Now the deal will see Universal Music holding company UMG apply for a share listing in Amsterdam.
60% of the company's capital will be distributed to investors.
The moves are supported by Chinese tech giant Tencent.
It owns 20% of UMG, having bought the stake in two moves that valued the group at over 36 billion dollars.