Virtual Sundance Boasts 600,000 Audience Views – Nearly 3 Times More Than 2020

Brian Welk
·1-min read

This year’s Sundance Film Festival drew in more than 600,000 people, who either “attended” or viewed films and talks. Even though the festival was not just virtual but also shorter and with a smaller slate of films, the total attendees were nearly three times greater than the overall number of attendees at last year’s festival in Park City. The Sundance Institute says that the 7-day festival reached a total audience of 2.7-times (168%) more than the typical 11-day version in Utah in 2020. Only 73 movies screened compared to the usual slate of 120 features. Sundance also hosted drive-in events across a number of states this year, which helped the festival reach an audience from all 50 states and 120 countries. Specifically, Sundance says there were 251,331 views of feature and short films and Indie Series through the festival’s online platform or TV apps. The festival then counts an estimated two people per household watching the film, reaching an estimated half-million people. Also Read: A24 Picks Up Ninja Thyberg's 'Pleasure' About Los Angeles Porn Industry The remaining number came from the festival’s talks and other sections. Using the same estimate of two views per household, the festival projects that 66,000...

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