Watch below: Vanessa Feltz says Boy George is 'obnoxious' on I'm a Celebrity
The veteran broadcaster was appearing on This Morning to talk about the first episode of the reality show which was seen by over 10 million viewers.
Feltz subsequently criticised Boy George and said he won't be a help to his campmates: "I've done so much reality TV so i know how it works, you try and get on with everyone. You want the people there to like you, the people at home to like you. If you don't do the washing up at home, you try and do it there, you muck in."
She continued: "Boy George is not that person. The only other person I've ever worked with who is similar to him in not giving a damn about what anyone thinks about him is Madonna. Who can be equally as obnoxious is Madonna."
Ant and Dec, when opening the show, also made reference to Boy George's diva reputation.
Dec said: "What a line up what we've got for you this year. There is the legend that is Boy George. And the big news is nowadays he's not a showbiz diva," with Ant responding "Did he tell you that?"
To which Dec joked: "No, his personal assistant told me that because I am forbidden from talking to him or looking at him in the eye."
George was also tasked with competing in the series' first bushtucker trial along with radio host Chris Moyles.
The two were locked in a chamber as ice cold water rushed through with visits from various creepy crawlies accompanying them.
Olivia Attwood and Scarlette Douglas also took part in the task as the two had to release George and Moyles from their restraints. Attwood has since departed the jungle on medical grounds.
I'm A Celebrity... Get Me Out Here airs every evening at 9pm on ITV