Vanderpump Rules returned to Bravo in full force.
The Season 11 premiere attracted 3.2M viewers after three days of viewing, according to Nielsen data. That’s a 68% increase from the Season 10 premiere.
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Among adults 18-49, the episode managed an 85% lift from the Season 20 premiere with 1.8M viewers, marking the largest demo audience for the premiere of any Bravo program in seven years.
The episode performed particularly well on streaming, where it saw a 228% increase in its three-day audience on Peacock versus the Season 10 premiere. In the demo, it was up 221% to become the most-watched season premiere of any NBCU entertainment series.
Vanderpump Rules has been experiencing a spike in viewership ever since the news that longtime stars Tom Sandoval and Ariana Madix had split due to an alleged affair between Sandoval and co-star Raquel Leviss.
In fact, right after the news broke, last year’s March 8 episode was the most-watched in nearly three years, even though the series had yet to catch up to the real-time drama at that point. The Season 10 reunion also scored big with Part 3 seeing the best first-day Peacock viewing ever for any NBCU entertainment series on the platform.
Vanderpump Rules airs Tuesdays at 8 p.m. ET/PT on Bravo.
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