Vaccine Mandates Are ‘Mixed Bag’ for Movie Theaters, NATO CEO John Fithian Says (Video)

·1-min read
Vaccine Mandates Are ‘Mixed Bag’ for Movie Theaters, NATO CEO John Fithian Says (Video)

As movie theater owners gather in Las Vegas for CinemaCon amidst a resurgent pandemic, National Association of Theater Owners CEO John Fithian said that vaccine mandates may be necessary for the exhibition industry to bounce back from the pandemic’s prolonged effect on the box office. “Honestly, it’s a mixed bag for movie theaters. On the one hand, it will cost us some business, and we know that, because some unvaccinated people won’t be able to attend our cinemas,” Fithian told TheWrap. “The upside, of course, is that we as an industry that represents places where people gather recognize that we need vaccination rates to climb to get back to a full recovery as we go into next year,” he continued. “The vaccination mandates have shown a substantial increase in people’s interest in getting vaccinated, and we hope the same thing happens in these places in the United States.” And the industry is desperately in need of a full recovery. While 87% of movie theaters have reopened this year after a long pandemic shudown, domestic box office is down 74% year-to-date from pre-pandemic 2019. Fithian said that he has held discussions with movie theater owners about possible mandates and how the...

Read original story Vaccine Mandates Are ‘Mixed Bag’ for Movie Theaters, NATO CEO John Fithian Says (Video) At TheWrap

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