UOB Malaysia unveils refreshed mobile banking app to offer personalised banking experience
KUALA LUMPUR, June 15 — UOB Malaysia recently announced the launch of its refreshed mobile banking app called UOB TMRW.
The all-in-one app, powered by leading technologies including data analytics, artificial intelligence (AI) and machine learning models, underscores the bank’s commitment to providing customers with a simpler, smarter and more personalised banking experience for customers.
UOB TMRW app is built around the customer and comes with innovative and multidimensional capabilities in investments, payments and rewards that serve each customer’s unique needs and preferences.
Through the app, customers can get an overview of their investment portfolios, including information such as mark-to-market values and real-time performances to help them manage their wealth conveniently on the go.
Additionally, the app’s Rewards+ feature allows customers to view their reward points and redeem UOB coupons in real time.
Through the app, customers can redeem their reward points for travel miles, products and vouchers listed in the UOB Rewards catalogue or offset the balances on their credit card purchases.
They can also use the redeemed coupons to enjoy discounts and deals with participating local and international merchants.
Later this year, the bank will also progressively incorporate a comprehensive suite of self-service features for UOB cards in UOB TMRW.
Customers will be able to perform card services conveniently through the app, including card activations, temporary credit limit increases, applications for payment instalments, card replacements and balance conversions.
Citing recent studies, UOB Malaysia managing director and personal financial services country heard Ronnie Lim said Malaysians have higher trust in digital transactions performed on mobile apps when compared to other forms of service delivery channels post-pandemic.
“Riding on this trend and our focus on customer-centricity, UOB continuously enhances our digital capabilities and taps on economies of scale to accelerate innovation, especially in the areas of hyper-personalised digital banking experience and speed-to-market.
“At UOB, we are committed to understanding and serving the unique needs of each customer and this is achieved through a combination of data and relationship-led insights.”
Lim said through UOB TMRW, the bank offers insights and solutions that are closely aligned to customer needs in a manner that engages them and better anticipates their life goals.
Prior to the new app, the bank had UOB Mighty which was launched in 2017 to enable customers to turn their smartphones into electronic wallets and enjoy great dining deals in the country and across the region.
Since then, the bank continuously enhanced the app, most notably by integrating AI capabilities with best-in-class financial technologies that empower customers to make wiser financial decisions on their savings and spending.
UOB Malaysia was also a pioneer in introducing an end-to-end digital savings account opening feature on the app to onboard new customers without needing them to visit any branch.
UOB Malaysia’s mobile banking app, UOB Mighty, will automatically be updated to UOB TMRW for all existing users.
For new users, the refreshed app is available for download from Google Play, the App Store and Huawei App Gallery.
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