Univision’s Cool, Cool Summer: How Network Has Obliterated Ratings Trends
Univision is having one hell of a hot summer. While self-isolation due to the coronavirus pandemic initially boosted Nielsen ratings due to the sudden availability of potential TV viewers, the positive trend quickly reversed due to the production shutdown and subsequent lack of new programming — and in a big way. Or at least it did for broadcast networks CBS, NBC, Fox, ABC, The CW and Spanish-language channel Telemundo. While everyone else is frying in the August heat, Univision, the leader in the Spanish-language TV space, is remarkably up double digits in viewership this summer. Pretty cool. Also Read: CBS' 'Big Brother' Season 22 Debut Dominates Wednesday in TV Ratings In the key demo, which counts viewers aged 18 to 49, Univision is up 10% versus the comparable weeks last year. You can double that to +20% when counting viewers of any age. Meanwhile, every other broadcast network is down huge in the demo vs. the previous summer. The CW is the only network that isn’t down at least 32% this season. Here is that summer-to-summer movement for each broadcast channel: Univision: +10% The CW: -23% CBS: -32% NBC: -35% Fox: -36% Telemundo: -38% ABC: -50% In total viewers, the...
Read original story Univision’s Cool, Cool Summer: How Network Has Obliterated Ratings Trends At TheWrap
