Unboxing: Nike Air Zoom Alphafly Next Nature

Yahoo Finance's Reggie Wade unboxes Nike's new sustainable shoe.

Video transcript

SEANA SMITH: Let's turn to Nike because it's a stock that's been in focus over the last couple of days. Shares closing down once again today. Of course, those supply chain issues that the company mentioned in its earnings call last week continuing to weigh on investor sentiment when it comes to the stock, but Nike is looking to push forward.

And it recently unveiled its new running shoe, its most sustainable shoe yet. We want to bring in Reggie Wade for a little bit more on this. And Reggie, I guess, first, just give us a sense just why this project is different than anything that Nike has done in the past.

REGGIE WADE: Yes. And Seana, this project, we have it right here. It is the Nike Zoom Alphafly Back to Nature.

Now, if this shoe looks familiar, it is because this is the environmentally conscious version of the record breaking shoe that Eluid Kipchoge broke the sub two-hour marathon in-- back in 2019. And there's just a lot of sustainability and technology here. We have 70% of this foam right here is made from recyclable materials.

We also have the Nike Air pods here. Not the Apple AirPods, the Nike Air pods. And they feature partially recycled TPU. And there is a propulsive Flyplate here that is made out of 50% carbon fiber. So this is the most sustainable version of their pinnacle running shoe.

And something that really excites me about this shoe is the two different materials that we have here. We have Nike Flyprint along with fly-- with Nike Flyknit and that is to create an upper that's more containing without sacrificing comfort. But this is not for the faint of heart. This is priced at $300, so this is definitely geared towards the super marathoner.

ADAM SHAPIRO: Oh, Reggie, at $300 bucks, they've obviously done the calculation. People want it, but do people want it? I mean that's pretty-- that's a pretty pricey shoe.

REGGIE WADE: Yeah. This-- and Adam you're exactly right. This is for someone who's looking to probably run the New York City Marathon, the Boston Marathon next year, someone who's really, really into running. This isn't going to be your everyday running shoe. That's not who it's geared for.

So if you have a special runner in your life, you might want to think about spending the extra bucks on this.

SEANA SMITH: Reg, how does this stack up to what some of the competitors are doing?

REGGIE WADE: I think it stacks up favorably, Seana. The move is to go more sustainable. That's something that the consumer wants.

We have Adidas and they have their Parley Ultraboost, which features plastics that are recycled from the ocean. People dump plastic water bottles in the ocean, they take it. They recycle it and they turn it into plastic for shoes.

And we also have Allbirds who has many sustainable offerings in their own right. And they're actually promising to reduce or sequester 100% of on-farm emissions from their wool by 2025. So this is a general trend that you're going to see from the sneaker industry-- going sustainable.