STORY: Twitter will relaunch its blue check subscription service on November 29.

That's according to a Tweet from new owner Elon Musk on Tuesday (November 15).

Musk also said changing someone's verified name would lead to a loss of the blue check until the name was confirmed to meet Twitter's terms of service.

The blue check mark was reserved for verified accounts of politicians, famous personalities, journalists and other public figures.

But a new $8 subscription option for the blue check was rolled out to anyone willing to pay.

The aim is to help Twitter grow revenue as Musk tries to keep advertisers on the platform.

Twitter paused its blue check subscription service last week, as the initial rollout led to a rise in the number of fake accounts.

The new service is one of the earliest changes Musk has made to the social media company he bought for $44 billion.

He also laid off half of Twitter's workforce earlier this month.