Twitter halts 'blue check' amid flood of imposters

STORY: Twitter paused its recently announced $8 dollar blue check subscription service on Friday.

That comes after the verification system was flooded with imposters, gleefully parodying big brands or celebrities.

It’s forced some companies to issue apologies over false information.

The platform’s support team is working to suspend fake accounts and it brought back the “official” badge to some users.

Twitter did not respond to a request for comment.

Getting a check-mark used to be reserved for verified accounts of politicians, famous personalities or journalists.

But the option to pay for a check-mark was rolled out earlier this week, to ostensibly help Twitter grow revenue.

The two weeks since Elon Musk completed his $44 billion takeover of Twitter has been marked with chaos.

Nearly half the workforce were fired, and senior executives were pushed out.

And Musk warned on his first call with employees he could not rule out bankruptcy for the social media giant.

The damage has already been done to Twitter’s advertising revenue, with companies such as General Motors and United Airlines pulling back from advertising on the platform since Musk’s takeover.