Toronto Market Preview: Demand Is High but Films Are Scarce Due to COVID and Pre-Festival Sales

·1-min read
Toronto Market Preview: Demand Is High but Films Are Scarce Due to COVID and Pre-Festival Sales

Demand for films and the race for content among streamers and traditional film distributors is as high as ever as the industry looks forward to returning in person for the Toronto International Film Festival. But if buyers line up itching to make deals, are there enough movies to go around? This year’s TIFF lineup of close to 200 films in the Official Selection is not significantly slimmed down as it was for 2020 when just 50 features screened, but many of the biggest gala presentations are arriving at the Canadian festival with distribution deals already lined up — a sign of how the pandemic has reshaped the film marketplace, multiple insiders told TheWrap. With the pandemic roaring on and with streamers pumping out movies left and right, Alex Walton, EVP of the advisory film group at Endeavor Content argues, “There is more demand for content than there has ever been.” And those same buyers are not always waiting around for the fall film festivals to make their moves. “The festivals are important to elevate films for marketing and distribution, but our slate at TIFF reflects that we have already pre-sold a lot of films,” Walton said. “If you are acquiring...

Read original story Toronto Market Preview: Demand Is High but Films Are Scarce Due to COVID and Pre-Festival Sales At TheWrap

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