Here’s How the Top Newsletter Platforms Challenging Substack Stack Up

·1-min read

Some new players are emerging to take on Substack, promising content creators better rates, SEO optimization and more potential for growth. Substack, a 4-year-old San Francisco based company, was valued at $650 million earlier this year. With tech giants from Twitter to Facebook getting into the newsletter game, newcomers including Ghost and Buttondown will have to differentiate their products to pull customers from the larger services. Having a newsletter has become increasingly attractive to content creators, writers and public figures looking for a way to cultivate their following. From journalists to Wall Street analysts, writers are increasingly using newsletters to speak directly to their audience — and sometimes to monetize their content. “Newsletters are direct. You don’t have to fight through an algorithm to reach readers,” Adweek reporter Mark Stenberg told TheWrap. “It goes securely to their inbox and you have certainty they will see it, and that is huge.” But what does it come down to when there are so many choices? There are a host of features to consider: from startup cost and fees to customizability and service support. Let’s look at some of the advantages and features of each platform. Substack Substack is by far seen as...

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