Too Many Superheroes? How Streaming Hopes to Avoid Franchise Fatigue

Tim Baysinger
·1-min read

As the streaming wars heat up, deep-pocked media giants are using franchises as a cudgel to carve out their space in a landscape that is getting overcrowded. This week alone sees the debut of “The Falcon and the Winter Soldier,” one of five Marvel television series for Disney+, just one day after the heavily-anticipated “Snyder Cut” version of “Justice League” premieres on HBO Max. Until he spoke to TheWrap, Malcolm Spellman wasn’t worried that Marvel fans would be suffering burnout when “The Falcon and the Winter Soldier” premieres Friday, coming just two weeks after the end of Marvel’s first Disney+ series, “WandaVision.” “I had never though about that,” the Marvel series’ head writer told TheWrap. “But now I’m worried about it.” The arrival of newcomers like Disney+ and HBO Max shook up the streaming industry. Disney+ served notice that Netflix may have a real challenger to its throne, while HBO Max upended the film industry by debuting its entire 2021 film slate alongside their theatrical releases. Both come armed with expansive vaults full of valuable IP that, along with Paramount+, herald a coming onslaught of franchise material, many of which will be woven together as interconnected puzzle pieces. Also Read:...

Read original story Too Many Superheroes? How Streaming Hopes to Avoid Franchise Fatigue At TheWrap