Affordable luxury: The White Company’s signature towels are on sale

·Shopping writer
·2-min read
The White Company has a huge sale on, but it is the discount on towels that customers are loving.  (Getty Images)
The White Company has a huge sale on, but it is the discount on towels that customers are loving. (Getty Images)

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If you are looking to give your bathroom a subtle (and affordable) refresh, a new set of towels is a simple way to achieve that hotel-feel in your own home.

The White Company's signature Classic Double Border Towels have become a fan favourite due to their luxurious feel and high absorbency.

So when The White Company recently launched an almighty sale with up to 60% off select lines, it caught a lot of shoppers' attention. 

To our delight, the Classic Double Border Towels have been reduced in the clearance sale by 30%. 

Shoppers have hailed The White Company's Classic Double Border Towels as
Shoppers have hailed The White Company's Classic Double Border Towels as "sheer luxury". (The White Company)

Why we rate it 

The Classic Double Border Towels are made from 100% 600 GSM cotton, which is soft to the touch. 

GSM (or Grams per Square Metre) is used to measure the weight of a towel. Low GSM (300-400) towels are light and thin, while high GSM (450-600) towels are thicker, heavier, softer and more absorbent.

One of our pet peeves when it comes to towels is that they stay damp for a long time after use, however, The White Company claims its towels are fast drying. 

The bath towels are a sleek design, with the double stripe border, which is indented on the edge.

They come in three muted colours: white, silver grey and slate grey. 

The best part is all sizes are on sale and reduced by 30%. 

The face cloths have been reduced from £3 to £2.10, hand towels are down from £9 to £6.30, bath towels are now £11.90 reduced from £17.

For those looking for larger bath towels, the bath sheet has been slashed to £16.10 from £23, and the super jumbo design now retails for £24.50, which is a saving of £10.50, as it previously cost £35.   

What the reviews say

The Classic Double Border Towels have received an average of 4.7 out of 5 star rating. Here's what shoppers have to say: 

  • "Great luxurious towels, a firm family favourite."

  • "So very soft and thick. Lovely quality."

  • "Love these towels. Super absorbent."

  • "Really soft fabric and a good size. Sheer luxury."

  • "I bought these as guest towels. They are beautiful – so soft and thick. Far better quality than our own towels."

Buy it: Classic Double Border Towels (Bath Sheet) | £16.10 (Was £23) from The White Company

Classic Double Border Towels (The White Company)
Classic Double Border Towels (The White Company)

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