Texas and nine other states sued Google on Wednesday, accusing it of illegally working with Facebook to boost its already-dominant online advertising business.
KEN PAXTON: "This goliath of a company is using its power to manipulate the market..."
The antitrust lawsuit was filed by Texas Attorney General Ken Paxton, who said in a Facebook video that Google "eliminated its competition and crowned itself the king of online advertising."
PAXTON: "Google repeatedly used its monopolistic power to control pricing (and) engage in market collusions to rig auctions in a tremendous violation of justice."
Google called the Texas lawsuit "meritless" and said: "We will strongly defend ourselves from his baseless claims in court."
Facebook did not immediately respond to a request for comment.
The Texas lawsuit is the second major complaint from regulators against Google and the fourth in a series of federal and state lawsuits aimed at reining in alleged bad behavior by Big Tech platforms.
The states asked Google, which is owned by Alphabet and controls a third of the global online advertising industry, to compensate them for damages and is seeking "structural relief," which is usually interpreted as forcing a company to divest some of its assets.
Wednesday's action also raises the legal stakes for Google, which is now expected to face a third antitrust lawsuit from another group of attorneys general on Thursday, according to a source familiar with the matter, over anticompetitive behavior.