This past holiday season, Target had to make major adjustments amid the coronavirus pandemic—from offering Black Friday deals earlier than ever to enhancing contactless services. In order to minimize crowds, it also closed its doors on Thanksgiving. Well, the customer response to all of these changes was so positive the retailer just announced (10 months in advance!) that Target stores will be closed all day on Thanksgiving Day 2021.
In a blog post, Target laid out the details and data of its successful holiday season. For holiday and everyday shopping, a record number of customers took advantage of the retailer's same-day pickup and delivery services: Drive-Up, Order Pickup and Shipt. Combined, these services grew 193 percent in November in December. In December, guests bought nearly 150 million items using Drive-Up and Order Pickup—is almost four times more than the previous year.
In its new approach to Black Friday, Target offered major savings throughout the entire holiday season so guests could have more time to shop the best deals of the year. Target also enhanced its Price Match Policy to assure guests that they were getting the best prices. So even though stores were closed on Thanksgiving Day—the usual start date of the holiday shopping season—guests didn't have to stress over missing out on sales.
Wondering what holiday items everyone was adding to their cart last year? The top holiday sellers included family sleepwear sets, Christmas tree ornaments, and Wondershop gingerbread houses.
Follow House Beautiful on Instagram.
You Might Also Like