The Super Bowl Has Generated $3.6 Billion-Plus in Ad Revenue in the Past 10 Years

Tim Baysinger

It’s not exactly a leap of faith to say that the Super Bowl brings in major advertising revenue for the network fortunate enough to broadcast TV’s annual most-watched event. But now, we have an idea of exactly how much the NFL title game is worth. Over the previous decade, the Super Bowl accounted for $3.66 billion in advertising revenue, according to data from research firm Kantar Media. In that same time, the average cost for a 30-second spot grew 63%, from $2.77 million in 2010 to $4.51 million in 2019 (it peaked in 2017 at $4.7 million). The past two years have actually resulted in a decrease in ad revenue, however, from the high-water mark for Super Bowl LI in 2017, which brought in nearly $500 million. That game, which featured the New England Patriots’ comeback from being down 28-3 over the Atlanta Falcons, also stands as the only Super Bowl to need overtime. That meant there was about 2 minutes more commercial time than the average. Also Read: Fox and CBS Score Best NFL Sunday Viewership Since 2016 Last year’s Super Bowl LIII brought in $412 million in ad revenue for CBS, which was up just a hair over...

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