Sundance Preps for ‘Robust’ Sales Market Despite Pandemic and Theater Closures

Beatrice Verhoeven
·1-min read

The film industry, like many other industries all over the world, has been crushed by the coronavirus pandemic, yet buyers and sellers are heading into this week’s mostly virtual Sundance Film Festival optimistic about a “robust” and healthy market for indie films. The need for content has never been higher due to families being stuck at home with nowhere to go, and the pandemic has forced production stoppages that have upended studios’ plans. These factors are making agents and distributors optimistic about a strong sales market at the festival, which begins Thursday and runs through Feb. 3. “We’re very cautiously optimistic. As we have seen during the pandemic, particularly with Cannes and Toronto, there is still a strong demand in the marketplace,” Nick Ogiony, an agent at CAA Media Finance, told TheWrap. “Even with the challenges with theatrical, content is still being consumed more than ever. We are confident.” Also Read: Julie Dash, Cynthia Erivo Among 2021 Sundance Jury Members “Passing” (Courtesy of Sundance Institute) ICM’s Oliver Wheeler said he anticipates this year’s festival will see the same number of big deals from the usual buyers as we’ve seen in recent years. Some of the biggest and buzziest titles this...

Read original story Sundance Preps for ‘Robust’ Sales Market Despite Pandemic and Theater Closures At TheWrap