A poll by YouGov last week revealed 51% of voters say they would vote for Labour in a general election, with just 23% of people saying they would vote Tory.
However, while Labour has an overwhelming lead on every major poll as a party, the popularity battle between Rishi Sunak and Keir Starmer is far tighter.
Starmer leads Sunak by just 4 points on the question of who would make the best prime minister, according to the latest YouGov polling.
And when it comes to key policy areas and core qualities, in many instances Sunak is ahead.
On the economy, polling by YouGov shows the public trust Sunak significantly more than Starmer - with the new prime minister enjoying an 11-point lead on the issue. Some 50% of people said they trust Sunak with the economy, with 39% reporting the same about Starmer.
However, Starmer is most trusted with the cost-of-living crisis, with 44% of people reporting they think he is best to tackle the challenge compared to 37% for Sunak.
A further 43% think the Labour leader is the best to tackle soaring energy costs with Sunak scoring 38%.
Voters are significantly more likely to believe Starmer is more in touch with the average person – 42% of people reported they believe Starmer understands the challenges of day-to-day life versus Sunak’s 24%.
When it comes to personality traits, the picture is mixed.
Over half (53%) of people reported seeing Sunak decisive, with 50% of people reporting they believe he is competent and 39% seeing him as strong.
In contrast, just 34% of respondents said they see Starmer as decisive - but he is close behind Sunak on competence and strength at 46% and 34% respectively.
On the issue of honesty, Starmer leads Sunak by 10 points at 45% versus Sunak's 35%.
The figures pose difficulties for both politicians: Starmer does not enjoy the popularity his party does - and Sunak does not suffer the unpopularity of his.
On Wednesday, Professor Sir John Curtice, the UK's leading polling expert, said Sunak's popularity is "a remarkable testament to his own reputation.”
"You can already see how there is an incredible gap between Sunak’s personal popularity and the proportion of people who are going to vote for his party," said Curtice.
However, despite this, the pollster said it would still be "very, very difficult" for Sunak to lead his party to victory at the next general election, especially given the economic turmoil facing the UK.
Watch: Sunak and Starmer clash on migrant policy at PMQs