Stylist Stacy London 'Totally Gave Up on Fashion' Amid Menopause. Then She Created This QVC Line (Exclusive)
The fashion pro is back to helping people figure out what to wear — and what not to wear. Here, she gives PEOPLE the details on her new line with QVC
Stacy London is back in the fashion chat.
The stylist and former What Not to Wear co-host, 55, spent years telling people what to wear and famously telling them what not to wear, but after stepping away from fashion and focusing her energy on menopause — and multitude of changes that come with it — she found herself in a completely new phase of life.
But it was after she "totally gave up on fashion" that fashion found her again.
"I was like, I don't know how to wear [clothes], I don't know how to style [them], I don't know what to do," London tells PEOPLE exclusively. "And after going through that and really experiencing it and coming full circle, one of the biggest things I realized in all of my work in menopause wasn't that it was a beauty problem."
That was when she partnered with QVC to launch her very first fashion collection, called by Stacy London, tailored for people over 50.
Related: Stacy London Wants Women to Start 'Celebrating' Menopause Instead of 'Bitching About It'
London, who openly speaks about menopause, tells PEOPLE that before working with QVC on creating this collection, she was "rageful" with menopause symptoms.
"I was anxious, depressed just couldn't look in the mirror," she says. "I was like, I don't know who I am, I don't know what I looked like, I didn't know what to do with getting older. I really struggled. I was like, I don't want to do makeovers anymore, I don't want to be on TV, I don't want private clients. Didn't matter because my phone wasn't ringing anyway. And I just fell into this abyss of what now, what happens now? Is this when you retire? Am I going to have enough money to retire?"
Being able to design clothes that were all about comfort and style brought her back to herself — and brought her joy again. Because it was in her breakdown and learning about women's strife in menopause that she realized that she could use her expertise to bring joy to women through clothes.
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Related: Stacy London and Clinton Kelly Reunite Years After What Not to Wear Feud — and Launch New Tour
The result is London's new line, available to shop on QVC now. It's filled with easy-to-wear pieces that are fashion-forward, machine-washable, budget-friendly and versatile. Pieces range in size from XXS to 3X or 0-28 and range in price from $39 to $150. For London, every piece is exactly what she wanted it to be.
"I don't want to trendy, I want to be relevant," she says of her current style and what she wants in her collection. "I don't want you to think that I'm a fashion princess, I just want you to think I'm cool."
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Related: Stacy London Wishes Her Late Dad Could Have Met Her Girlfriend Cat Yezbak: 'He Brought Her to Me'
London, who is also part of QVC's Q50 collective of women over 50, really wanted to target older women because she saw a white space in the market and because she knew QVC had a built-in audience of shoppers in that age range.
The stylist believed that these customers deserved to have pretty clothes in their closets that could put smiles on their faces but wouldn't stress them out when it came time to pay for them. While clothes can't fix everything bad in life, London truly believes that they can fix some things.
"One of the things that I felt really strongly about, also going through perimenopause again, was this dip in self-esteem and self confidence," she says. "I hadn't felt that since I was a kid. I thought, I need to be able to look in my closet and see something that if I am feeling like absolute crap, I can still put it on and it is going to make me feel better, even if it's fake. Even if it's fake happy, it's still got to get me through. We talk about clothes as armor, but I also truly believe they reflect and deflect."
London's first QVC collection, by Stacy London, is available now, but more drops will be coming in the coming months. She's already created several more pieces with her design team that she plans to roll out with QVC. The first collection includes blouses, pants, a skirt, a convertible trench with detachable bolero, a brocade suit, a button-down shirt, a velvet hoodie and more. London even created what she's calling Addables: detachable collars and cuffs that can be mixed and matched with the button-down shirts.
“We are thrilled to bring Stacy London’s distinctive style and inclusive vision to QVC” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC in a press release. “Stacy’s expertise and commitment to empowering women over 50 through fashion aligns perfectly with QVC’s mission through Age of Possibility to offer women 50+ the products and shopping experiences that make them feel seen and supported. The launch of by Stacy London marks an exciting addition to our array of fashion offerings and we look forward to inspiring our customers through Stacy’s passion.”
Shop by Stacy London on QVC now.
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Read the original article on People.