Streaming Rules, Dick Wolf Doesn’t Sleep and 8 Other Things We Learned From 2021 Upfronts

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Another Upfront Week (plus a few days) has come and gone. While the broadcast TV schedule mostly resembled a pre-COVID year (thought not for The CW, which skipped the event entirely in favor of a single press call on Tuesday), we were all still stuck in our t-shirts and sweatpants sitting in front of our computer which we’ve done for the past 16 months. During the 2021 event, we found out that broadcast TV really loves its crime procedurals (as does Dick Wolf’s bank account), streaming is now welcomed in as a begrudging roommate and Jimmy Kimmel can provide more laughs in seven minutes than NBC will this fall. Below, here are TheWrap’s 10 main takeaways from the (virtual) dog and pony show. 1. Streaming Wants Ad Dollars, TooAfter years of being the enemy, streaming is now seen as a panacea for legacy media. That was never more clear during this year’s upfronts. All week long, individual networks were de-emphasized as execs touted an entire distribution portfolio that included the parent company’s streaming options. Perhaps the best metaphor for broadcast’s standing in a streaming-dominated world is that Disney has the same executive, Craig Erwich, in charge of programming both ABC...

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