How Streaming’s ‘Rapid Growth’ Has Americans Spending More Than Ever on Content

Sean Burch
·1-min read

Been spending more on streaming? If so, you’re not the only one. The average American household is now spending $40 per month on streaming services, according to new data shared by Ampere Analysis. That’s up 17% from the $34 Americans were spending each month just a year ago, and up 33% from Q1 2019, when Americans were spending $30 per month on average. And as you might expect, that spending spike is tied to Americans paying for more streaming services overall. American households are now paying for 4 streaming services on average, which is up compared to the last three years, when the number hovered near 3 services per household. “During the past year we have seen rapid growth,” Ampere senior analyst Alexios Dimitropoulos told TheWrap. Much of that can be attributed to the coronavirus pandemic. With theaters and concert venues closed down, people have relied even more on streaming to keep them entertained while sitting on the couch. Executives at Netflix, which announced last week it added 37 million new subscribers during 2020, setting a new company record in the process, have acknowledged as much in their recent quarterly earnings reports. Still, there are other factors at play behind...

Read original story How Streaming’s ‘Rapid Growth’ Has Americans Spending More Than Ever on Content At TheWrap