‘Stolen Identity’ Social Experiment Format In The Works At NBCU

Peter White
·2-min read

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors.

The latter, which airs on Peacock in the U.S., has led to a further ramp up in the search for the next big unscripted format.

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As such, NBC Universal is now developing a new project in this realm.

Stolen Identity (w/t) comes from Objective Media Group, the All3Media-backed company behind series such as The Cube.

This social experiment asks if you could steal someone’s identity. 12 strangers live together but only six are who they say they are. The other six have stolen their identities and have to convince everyone of their assumed identity. Can they work together to avoid deception and outlast the competition, even though if they make it to the final, only one of them can win? In an age when our identities are so easily stolen, this is the show where we are putting trust, truth, and deception to the ultimate test.

The company hasn’t yet decided whether, if greenlit, the original project would air on NBC, streamer Peacock or one of its cable networks.

It comes after Deadline revealed in April that NBCU cabler USA Network had ordered The Anonymous (w/t) from The Traitors producer Studio Lambert, which is also behind Netflix’s Squid Game: The Challenge. That show is a game of social strategy where people are free to say what they really feel behind the safety of a mask.  What would you say and do if nobody was watching you?

Objective Media Group is the company behind CBS game show Lingo, hosted by RuPaul, and The Great American Recipe for PBS. It also recently adapted British game show The Cube for TBS with Dwanye Wade.

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