Squid Game: The Challenge Dominates Nielsen Top 10 Chart During a Quieter Thanksgiving Week Than 2022

Netflix’s Squid Game: The Challenge competition series topped Nielsen’s latest U.S. ranking of streaming originals.

The reality-TV offshoot of the hit Korean thriller racked up 1.4 billion minutes viewed for Thanksgiving Week, across its first five episodes.

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Last week’s champ, Netflix’s The Crown, in turn dipped to No. 2 with 835 million minutes viewed across 57 total episodes, followed by Netflix’s The Great British Baking Show (437 million minutes/94 episodes), Disney+’s The Santa Clauses (408 million minutes/10 available episodes) and Netflix’s A Nearly Normal Family (373 million minutes/six episodes).

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Rounding out the Top 10 for the week of Nov. 20 were the Nielsen streaming chart debut of Netflix’s CoComelon Lane (291 million minutes viewed/nine episodes), Netflix’s Criminal Code (282 million minutes/eight episodes), Netflix’s All the Light We Cannot See (down four spots with 267 million minutes/four episodes), Disney+’s Loki (down six spots with 262 million minutes/12 episodes) and Prime Video’s Invinicible (248 million minutes/13 episodes).

All told, Nielsen notes that this year’s Thanksgiving Week fare was less stuffed with minutes viewed than the same span in 2022, when Netflix’s Wednesday nearly broke 6 billion minutes and four additional titles (Dead To Me1899The Crown and Slumberland) all were over a billion minutes.

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