South Korean TV network apologizes for using wild, offensive images during Opening Ceremony broadcast
A South Korean TV network apologized after it used several wild, offensive and sometimes random images to represent countries as they walked out during the Opening Ceremony at the Olympics on Friday night.
MBC included small images and a fact or two in the corner of the screen as athletes walked out during the parade of nations at Tokyo’s Olympic Stadium, something similar to what NBC did in the United States.
Those images, however, ranged from a photo of a pizza for Italy to a photo of Chernobyl for Ukraine.
Naturally, the move drew intense backlash that prompted MBC to issue an apology hours later.
"Inappropriate images and captions were used to introduce some stories,” they wrote, in part, via Reuters. “We apologized to those countries including Ukraine and our viewers.”
해당 국가 국민과 시청자 여러분께 정중히 사과드립니다. pic.twitter.com/B9hmNi3LJb
— withMBC (@withMBC) July 24, 2021
South Korean TV network used wild, incorrect images
Some of the images that MBC used weren’t technically wrong.
While it’s incredibly weird to put up a photo of pizza when the Italian athletes walked out onto the track, that by itself isn’t offensive. Some countries' images made sense, too. MBC used pictures of Queen Elizabeth II and Buckingham Palace, for example, for Great Britain.
Yet as the ceremony went on, the network’s image choices kept getting worse. The two worst came when Ukraine and Haiti walked out.
The network put up a photo of the Chernobyl blast site for the Ukrainian team, referencing the nuclear reactor meltdown in the 1980s that ravaged parts of the region.
Haiti’s was just as bad. MBC added a picture of what looked like Haitian men protesting in front of an explosion and included the words, "the political situation is fogged by the assassination of the president." Haiti’s president, Jovenel Moise, was killed in his home earlier this month.
South Korean broadcaster MBC used images to "represent" each country during the #Tokyo2020 Opening Ceremony.
Italy: pizza
Norway: salmon
Haiti: upheaval
Ukraine: Chernobyl pic.twitter.com/KpUXATuZld— Raphael Rashid (@koryodynasty) July 23, 2021
The channel also carried strange tags for the Marshall Islands, Sweden and El Salvador — which had a photo of a Bitcoin sign — among others. Syria was described as "rich underground resources; a civil war that has been going on for 10 years."
For Romania, MBC used a photo of Dracula.
Sweden: said it was the "developed country of welfare" but made a typo in "developed country" (선진국) and wrote "선지국" which is cow blood soup, a Korean delicacy.
One more thing: MBC also indicated the GDP and vaccination rate for each country, leaving netizens baffled. pic.twitter.com/1V3XhVBU0u— Raphael Rashid (@koryodynasty) July 23, 2021
For the Marshall Islands, it said "was once a nuclear test site for the US, and is composed of more than 1,200 islands." El Salvador was introduced with a picture representing Bitcoin. pic.twitter.com/VNvFYRAskX
— Raphael Rashid (@koryodynasty) July 23, 2021
They ran a picture of...Dracula alongside Team Romania last night. *facepalm* pic.twitter.com/7GYtZoo7iG
— Hyunsu Yim (@hyunsuinseoul) July 24, 2021
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