South Korea launches white kimchi juice

Fancy a drink of kimchi?

Location: Seoul, South Korea

The new juice is made from fermented cabbage and vegetables

The kimchi drink is the brainchild of Park Yun-kyung

She chose white kimchi to reduce spiciness and smell

Name: Park Yun-kyung, CEO of SHm

"I have to go on overseas business trips a lot. I really like Korean food, and I missed it when I went to Europe or the Americas. I used to bring red pepper paste packaged in tubes, but sometimes I would really crave for cold kimchi, but it was hard to get, and its smell was also an issue. So, I started to think of ways I could eat kimchi more conveniently."

Last year South Korea officially designated

November 22 as 'kimchi day'

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