MILAN (Reuters) -Serie A aims to increase revenues from the sale of national TV licences of the Coppa Italia for the next three seasons, two sources close to the matter said on Monday, as Italy's top-flight soccer league seeks to weather the coronavirus storm.
Broadcasting rights are the main source of revenue for Serie A clubs, whose finances have been hit by the pandemic as matches have been played in empty stadiums due to COVID-19 restrictions and firms have been cutting sponsorship budgets.
Serie A is seeking to raise at least 126 million euros ($153.64 million) from the Coppa Italia TV rights sale, the sources said after the clubs approved the terms of the tender at a closed-door meeting in Milan on Monday.
That means Serie A is seeking an 18% increase from its previous deal with state broadcaster RAI, which spent around 107 million euros to broadcast Coppa Italia matches in Italy over the past three seasons.
The new tender will be open also to pay-tv operators beside free-to-air broadcasters, a major shift from the previous cycle, the sources added.
In a statement, Serie A confirmed it approved the tender, without disclosing any more details.
Serie A secured some 2.8 billion euros from the rights to screen the Italian main league matches in its home market for the 2021-22 to 2023-24 seasons, down from the 2.9 billion euros it raised in the previous three-year cycle.
($1 = 0.8201 euros)
(Reporting by Elvira Pollina; Editing by Ken Ferris and Ed Osmond)