WME has signed entertainment icon, legendary rapper, singer, songwriter, producer, media personality, actor, and entrepreneur Snoop Dogg in all areas, the agency announced on Tuesday.
“WME is the only place that can handle the career I’ve built and grow it even further,” Snoop said in a statement to TheWrap. “I look forward to gettin’ it with the WME team to continue innovating across music, film, TV, business, and digital and break barriers across entertainment.”
An entertainment industry mogul, Snoop Dogg has reigned for three decades as an unparalleled force in hip hop as an entertainer and globally recognized innovator. Snoop has released 20 studio albums, sold over 40 million albums worldwide, had 14 top 10 songs on the Billboard Hot 100 U.S. charts and dozens of international hits, and has been nominated for Grammys 20 times. In 2022, Snoop won a Primetime Emmy Award for his performance in the Pepsi Super Bowl LVI Halftime Show.
This year, Snoop acquired and became owner of Death Row Records which has been home to some of the most historic names in hip hop, including Dr. Dre and 2Pac, and was Snoop’s debut record label. At Death Row, Snoop is handling all label and catalog related business in music, film, apparel, and merchandise while also signing new artists and re-releasing Death Row legacy music. He is also in development for a Death Row television series. Snoop recently served as Executive Creative and Strategic Advisor at Def Jam where he focused on A&R and creative development.
In addition to his extensive work in music, Snoop has made his mark in television and film as an actor, producer, and media personality. He has had numerous partnership deals with major studios and networks including TBS, Netflix, VH1 and more. Under Death Row Pictures, Snoop is producing film projects including MGM’s “The Underdoggs” with Kenya Barris which he’ll also star in. This past year, Snoop also starred in “Day Shift” with Jamie Foxx which reached number 1 on the Netflix movie charts and he also launched a children’s show on YouTube named Doggyland.
Snoop’s previous accolades include Executive Producer for Emmy Award-winning documentary “When Claude Got Shot,” an Emmy nomination for his role as Executive Producer and co-host of VH1’s hit show
“Martha & Snoop’s Potluck Dinner,” Executive Producer of MTV’s “Mary + Jane,” Executive Producer and Host of TNT’s game show “Joker’s Wild,” and Executive Producer of acclaimed Netflix’s show “Coach Snoop.”
His filmography includes hundreds of credits including standout roles in classic films (“Training Day,” “Half Baked,” “Soul Plane,” “Dolemite Is My Name”) and countless appearances on television including “The Simpsons,” “Brothers,” and “The Bernie Mac Show.”
In 2019, Snoop was recognized with a star on the Hollywood Walk of Fame and has also been inducted into the celebrity wing of the WWE Hall of Fame.
WME will collaborate with Snoop and leverage the Endeavor network to further his work across all these portfolios.